The Art of Mother’s Day

Mother’s Day is almost here! It’s time to think about what kind of specials your business can offer on your website to help your customers celebrate Mom. Gift cards, tickets, beauty, flowers, photography, makeup, lunch, brunch, and dinner are just a few things businesses can promote for Mother’s Day. What is unique about your profession that would make for a unique… Read more →

Four Modern Ways Your Business Can Use Digital Marketing

It’s 2017 and technology is not showing any signs of slowing down! In these exponential times, there’s no excuse not to promote your business with technology. If sales could be better, consider these four ways to use digital marketing to bring in new and return business. 1. Send out new promotions! Purge the expired promotions and send out new ones? Hopefully… Read more →

Smile! The Future of Periodontics is Here!

A recent shoot at South Jersey Periodontics & Dental Implants has proved that many more people will be smiling bigger and brighter much sooner.  Board Certified Periodontist Dr. Daniel Kubikian is a graduate of the University of Pennsylvania and Diplomate of the American Board of Periodontology.  He is also a Assistant Clinical Professor in Department of Periodontics at The University of Pennsylvania and a featured… Read more →

30 Years of Live Entertainment

If you have been doing something for 30 years, there’s no doubt that you’re going to be great at it.  CTO started as a singularly talented Philadelphia wedding band led by founder Carmen Tomassetti in 1987.  Thirty years and over 10,000 events later, they have become one of the best resources for full-service event entertainment in the nation, providing music to the Northeastern… Read more →

Recognizing Domain Slamming

Your website doesn’t have a name. It’s just a bunch of files which make up the structure of your website. Domain names are web addresses used to communicate on the Internet. Once you register an available domain name, you can use it as your website address or as an email address.  Your domain name must be pointed to where your website… Read more →

Webcast to the World

Webcasting is basically broadcasting over the internet.  Popular platforms like UStream and Livestream allow you to webcast live events while watching the number of viewers in real time. These statistics are valuable as they can provide insight into your capability to sell sponsorships or commercials.  Over the years, social media and chat have been added to these stream capabilities allowing viewer to interact and share the events. YouTube has… Read more →

video backgrounds

Video Backgrounds

Website are becoming less and less static with the rise of HTML5.  Developers are adding more digital elements like animation for a more robust user experience.  Video backgrounds are at the forefront of this current trend and many well-known companies have already taken advantage of it.  Some sites employ large background videos to suggest the message and feeling of the brand.  Others show… Read more →

The Explainer Video

If you are going to sell a product or service online, video is an absolute must.  Keeping the pitch short when you’re selling is always a good rule.  Our research has discovered that the average viewer’s attention span lasts an average of 55 seconds.  Enter The Explainer video!

Explainer videos, as they have come to be known, are short, fast-paced, informative videos that state the video message with creative animation and text. Explainer videos should be entertaining, energetic and fun to watch so as to capture and retain the attention of the viewer.  Stats have shown that pages with explainer videos have higher conversion rates.

We recently completed one for a company called Patriot Consulting which specialized in Enterprise contract staffing.  They supply large companies with offshore consulting teams with focus on project leadership, business transformation, and data analytics.  Finding and building an qualified offshore team is a challenge.  Patriot Consulting has streamlined the process for their clients and makes it easier, faster and less-costly to find, hire and implement their off-shore team members.

Although I have explained their services in a couple sentences, you will find the explainer video we produced for them to be more entertaining and descriptive.

Explainer videos are perfect for social media campaigns and video advertising.  If you want to teach, inform, educate, or inspire, The Explainer video is a perfect solution.

An Unorthodox Edit

In short, a video producer’s job is to do exactly that…produce.  The producer is the grease-man.  He or she is the person that’s hiring and firing the production professionals, writing or approving scripts, and gathering other materials or talent to deliver the video’s “message”.  Producers have to understand the exact idea, message or call-to-action that the client is trying to get across to their… Read more →

Seven headshot tips for business photos

When it’s time for corporate head shots or business photography, following these seven tips will increase your chances of having a successful photo session! What to wear When choosing what to wear, remember that there is no need to overdress. Select and wear clothes that make you feel comfortable and make you look and feel good. Poor fitting clothing will be obvious… Read more →