Four Modern Ways Your Business Can Use Digital Marketing

It’s 2017 and technology is not showing any signs of slowing down! In these exponential times, there’s no excuse not to promote your business with technology. If sales could be better, consider these four ways to use digital marketing to bring in new and return business. 1. Send out new promotions! Purge the expired promotions and send out new ones? Hopefully… Read more →

Smile! The Future of Periodontics is Here!

A recent shoot at South Jersey Periodontics & Dental Implants has proved that many more people will be smiling bigger and brighter much sooner.  Board Certified Periodontist Dr. Daniel Kubikian is a graduate of the University of Pennsylvania and Diplomate of the American Board of Periodontology.  He is also a Assistant Clinical Professor in Department of Periodontics at The University of Pennsylvania and a featured… Read more →

30 Years of Live Entertainment

If you have been doing something for 30 years, there’s no doubt that you’re going to be great at it.  CTO started as a singularly talented Philadelphia wedding band led by founder Carmen Tomassetti in 1987.  Thirty years and over 10,000 events later, they have become one of the best resources for full-service event entertainment in the nation, providing music to the Northeastern… Read more →

Recognizing Domain Slamming

Your website doesn’t have a name. It’s just a bunch of files which make up the structure of your website. Domain names are web addresses used to communicate on the Internet. Once you register an available domain name, you can use it as your website address or as an email address.  Your domain name must be pointed to where your website… Read more →

Webcast to the World

Webcasting is basically broadcasting over the internet.  Popular platforms like UStream and Livestream allow you to webcast live events while watching the number of viewers in real time. These statistics are valuable as they can provide insight into your capability to sell sponsorships or commercials.  Over the years, social media and chat have been added to these stream capabilities allowing viewer to interact and share the events. YouTube has… Read more →

Video Backgrounds

Website are becoming less and less static with the rise of HTML5.  Developers are adding more digital elements like animation for a more robust user experience.  Video backgrounds are at the forefront of this current trend and many well-known companies have already taken advantage of it.  Some sites employ large background videos to suggest the message and feeling of the brand.  Others show… Read more →

The Explainer Video

If you are going to sell a product or service online, video is an absolute must.  Keeping the pitch short when you’re selling is always a good rule.  Our research has discovered that the average viewer’s attention span lasts an average of 55 seconds.  Enter The Explainer video! Explainer videos, as they have come to be known, are short, fast-paced, informative… Read more →

An Unorthodox Edit

In short, a video producer’s job is to do exactly that…produce.  The producer is the grease-man.  He or she is the person that’s hiring and firing the production professionals, writing or approving scripts, and gathering other materials or talent to deliver the video’s “message”.  Producers have to understand the exact idea, message or call-to-action that the client is trying to get across to their… Read more →

Seven headshot tips for business photos

When it’s time for corporate head shots or business photography, following these seven tips will increase your chances of having a successful photo session! What to wear When choosing what to wear, remember that there is no need to overdress. Select and wear clothes that make you feel comfortable and make you look and feel good. Poor fitting clothing will be obvious… Read more →

Administering Facebook Pages without an personal Facebook profile

Introducing the Facebook Business Account! Understandably, some people do not want a personal Facebook profile but do want a Facebook business page.  Sometimes, they do have a profile and would like to appoint a third party to administer the Page, but do not feel comfortable providing their personal login credentials.  Solving the second problem is easy.  If the person you want to… Read more →