4 Marketing Ideas for the Fourth of July

Have your cake and eat it too!  Celebrate by thinking of some celebratory offers for customers to generate new revenue this Fourth of July!  Here are four simple marketing ideas to so celebrate this historic holiday and also increase sales this Fourth of July: Get Social!  Offer discounts to patriotic selfies from your customers that tag your business on social media… Read more →

Resolved: A Story of Independence

The Revolutionary War began with small battles in April of 1775.  At that time, only a few colonists desired complete independence from Great Britain and those who did want complete separation were considered radical.  In early 1776, publisher Thomas Paine expressed revolutionary sentiments in his best selling pamphlet, “Common Sense”.   This added to the growing resentment of British rule, leading… Read more →

Doing for Dad

Here’s to the guy that introduced us to the wonders of our world; the men that bounced us on their laps. Here’s to the dads who taught us to throw a ball and then “suck it up and be tough” when that ball smacked us in the nose. Mothers Helping Fathers Father’s Day was first celebrated in our nation on June… Read more →

SCAM ALERT: 9740 Directories

In 2014, a GoDaddy phishing spam started showing up in people’s inboxes stating “Your account contains more than 9740 directories and may pose a potential performance risk to the server.”  It then asks to reduce the number of directories for your account to prevent account deactivation.  It provides a link to click on to resolve the issue.  Today, it appears to come from… Read more →

Dino’s Backstage Brings Back the Glamour

“Striding gracefully across plush zebra-striped carpeting, tuxedo-clad waiters balance serving trays filled with champagne, martini glasses and snifters. On a nearby stage, the suave bandleader snaps his fingers as his trio launches into “Fly Me to the Moon.” This isn’t a flashback to the Copacabana or the Latin Casino—it’s here and now at Dino’s Backstage, the stunningly glamorous restaurant, bar… Read more →

Why you need to know Blessed Edmund Bojanowski

Have you heard of Blessed Edmund Bojanowski?  If you have, I would be impressed!  If you haven’t, take five minutes to find out who he was and I guarantee that you’ll be inspired. Born in 1814, in then-occupied Poland, Bojanowski dedicated his life to social justice.  He also started a home for orphans and health services to the ill, including during outbreaks of… Read more →

Memorial Day, an American Holiday

Did you know that Memorial Day is only an American holiday?  It’s always observed on the last Monday of May to honor the men and women who died while serving in the military. Early Unofficial Observances The Civil War saw more casualties than any other war in American history.  This prompted the development of our country’s first national cemeteries.  By… Read more →

The Return of Silent Film for Social Media

The next time you are watching a horror movie and feel scared, mute the sound.  It’s amazing how quickly your fear goes away.  There’s no doubt that it’s the sound that affects us more than images. When the talkies came out in the 1920s, audiences and motion picture studios were skeptical, but by the early 1930s, the talkies had taken the world… Read more →

When it’s time to change, you’ve got to rearrange.

Time to Change! In Season three of the Brady Bunch, episode sixteen (“Dough Re Mi”), Greg writes a song and reserves a recording studio for, as they called themselves, “The Brady Six”.  This was two seasons before the show jumped the shark by introducing Cousin Oliver in season five. Before they record, Peter’s voice begins to change and starts uncontrollably cracking. Peter is… Read more →

The Art of Mother’s Day

Mother’s Day is almost here! It’s time to think about what kind of specials your business can offer on your website to help your customers celebrate Mom. Gift cards, tickets, beauty, flowers, photography, makeup, lunch, brunch, and dinner are just a few things businesses can promote for Mother’s Day. What is unique about your profession that would make for a unique… Read more →