St. Patrick’s, Passover, Graduation and Easter, oh my!
With St. Patrick’s, Easter, Passover and Graduations around the corner, there’s a lot of observance as Spring approaches. Let’s review four things you can do on the web to get more business during this festive season!
Use WordPress to make your website responsive.
Responsive websites use code that changes the layout and content displayed, depending on the device viewing the website. Responsive websites actually become responsive to the user’s device. Non-responsive websites are now penalized by Google in search results on mobile devices (see our Google’s Mobile-friendly Update article).
WordPress is an online, open source website creation tool. I believe it’s most powerful blogging and website content management system (CMS) in existence today. This means you’ll be able to admin your website on your own and do it well. Uploading photos, publishing blog posts and text changes, like updating changing pricing or hours, is simple to do. Many famous blogs, news outlets, music sites, and Fortune 500 companies are using WordPress. Head on over to the WordPress site showcase to marvel at the number of well-known sites and famous people using WordPress to power their websites. There are several responsive themes available for WordPress.
Re-start your PPC ad campaigns.
Online Per-Per-Click (PPC) ads provides a little boost to get your business gets found by people on the web precisely when they’re searching for the products or services that you offer. They also increase web visitors, increase brand awareness, and better ensure that you can reach the right people at the right time.
Ad Google Adwords Express provides smaller companies some leverage over larger companies with deep pockets for larger ad buys. For larger companies spending $30,000+ on PPC a year, Google AdWords will offers more in-depth metrics.
Scour social media.
Sites like NextDoor.com and local Facebook groups, are filled with people looking for your services. Make sure to check these multiple times a day.
Create content.
Write some articles on your blog that help educate your clientele. Blogging on a regular basis will log your experience on your website as a informative resource for site visitors looking for solutions. Make sure you feature an image with your article. WordPress has this built in! Creating content relevant to your industry also establishes you as an expert in your field and provides a quick library of articles that you can fire off to people asking for a fast answer.
Use the 50/50 rule.
Your social media feed should consist of 50% of your original content from your website’s posts and pages, and 50% relevant material to your industry from other sources. When sharing original content to your social media pages, profiles and groups, post the direct URL link to the individual blog post with a teaser so people have to click to go to your site to read the entire article. Creating traffic back to your site is great for organic SEO!
Contact us if you any questions about how to get started employing these powerful marketing tools!