Today is the Day

It’s 2019.  Now that the holiday festivities are nestled in our memories and the confetti has been swept away, we can concentrate on the new year ahead of us.  On the first day of a new year, we resolve to make positive changes in our lives. Today’s decisions will legislate our future. Whatever lies ahead, let’s resolve to put our best foot… Read more →

4 Marketing Ideas for the Fourth of July

Have your cake and eat it too!  Celebrate by thinking of some celebratory offers for customers to generate new revenue this Fourth of July!  Here are four simple marketing ideas to so celebrate this historic holiday and also increase sales this Fourth of July: Get Social!  Offer discounts to patriotic selfies from your customers that tag your business on social media… Read more →

Sizzle on Social Media

In the film industry, a “sizzle reel” is the term given to a short highlight of the story or product.  It is meant to excite the audience and leave them wanting more.  It’s very similar to a movie preview.  When you are marketing your services online, you want to use your social media accounts to serve as the platform for… Read more →

My career as a voice artist… all good!

Contributed by David Seager My career as a voice artist: Gotta say, for some odd reason, I do love it. A fresh piece of copy to dissect and absorb. Ahhh! Let me at it!  Now, what are we selling here? Who are we trying to reach? Marking up the script helps focus the thrust of the read. Then, who am… Read more →

OZ…The Current Specialists

Oz Electric is a father and son team with over forty years of electrical experience!  If it runs power, they can fix it and/or update it to current specs. They first got started on Squarespace.  Squarespace is service-based content management system-integrated website builder, blogging platform, hosting service, commerce platform, and domain name registrar. We do support a few clients who… Read more →

branding strategies in Atlantic County

Branding Strategies to Ride the Economic Waves in Atlantic Country

Contributed by Alicia Rother There is no denying that the numbers are pretty grim as far as the Atlantic County economy for 2019 is concerned.  Equity, housing, employment and community are all down but there is one thing that you can do to help your small business ride this downturn-adopt smart branding strategies. Branding Strategies for 2019 As the 2020… Read more →

A Hot & Cool Website

Audubon Cesco is a locally owned and operated business that’s been helping customers with their home heating, air conditioning, and swimming pool maintenance needs since 1935.  They also have a pool supply store which carries a wide variety of equipment, supplies and services to keep your pool clean and running efficiently all summer long. They first got onto the web… Read more →

The Scary Truth About Halloween

The ancient Celtics celebrated their new year on November 1. They called this Samhain (pronounced sow-in) and it marked the end of the harvest season for Celtic farmers.  They believed that on the night before the new year, the boundary between the worlds of the living and the dead were more undefined so to provide the best chance of surviving a… Read more →

The Origin of “Boo”

Take a deep breath through your nose and keep your lips together.  Now exhale out of your mouth and listen to the sound you make as your breath escapes betwixt your parted lips.  It sounds pretty darn close to the word, “Boo”, doesn’t it? We humans have been saying “boo” for nearly five centuries. Perhaps because it’s one of the easiest… Read more →

Is SSL worth it?

Yeah, it is! SSL stands for “Secure Sockets Layer”.  It’s a virtual handshake between a web browser and a web server. It’s not mandatory to have on your web server but it has been highly recommended.  Last year, Google said that your SEO would suffer without it, and in July of 2018, Google Chrome is making it official, stating that… Read more →