Contributed by @lexieludesigner Tech innovations have made it substantially easier for people to launch websites even without extensive tech expertise. The other side of this is that increased competition in the marketplace makes it harder for websites to stand out and earn customers. Here are some actionable things you can do to help your e-commerce business thrive and double its… Read more →
Contributed by Lexie Lu On March 13, 2020, President Trump declared a national emergency. Over the next couple of weeks, businesses and schools closed. States issues stay-at-home orders. Non-essential companies everywhere scrambled to figure out how to survive in a world where they couldn’t run their stores as normal. Restaurants and entertainment venues were perhaps the hardest hit. Some states… Read more →
Contributed by Lexie Lu With all the worries a pandemic brings about survival and essential needs, branding a business is a tricky course to navigate. You have to be mindful of people’s fears and not look too self-serving. The brands stepping up to fill the gap and make masks, sanitizers and other essentials build goodwill now in the hopes of… Read more →
Selecting a top-notch graphic designer can be difficult. Some designers may work too slowly or they simply don’t have the style you require for your marketing or your website. You must do as much research as you can before picking a designer because putting in effort at the start can save you a lot of frustration later on. That’s why… Read more →
Contributed by David Seager My career as a voice artist: Gotta say, for some odd reason, I do love it. A fresh piece of copy to dissect and absorb. Ahhh! Let me at it! Now, what are we selling here? Who are we trying to reach? Marking up the script helps focus the thrust of the read. Then, who am… Read more →
I very much enjoy flying my drone, albeit it is not the fanciest one they make. It has allowed me a few hours of fun and some great footage that we have used for our video and TV projects. Alas, the FAA has been cracking down on drone operators that are flying for commercial purposes and are now requiring… Read more →
Contributed by Hallie Wynn “Why should I hire a writer for my video? I have a website and brochures, why do I need to spend any more money to have someone else write any more?” Well written copy is a powerful weapon in any business’ arsenal, it is often the first important impression your clients have of your business. Sure,… Read more →