Category: DIY

Google My Business Basics

Make sure your business IS your business! If you’re a business owner, you need claim your business on Google My Business.  Even if you haven’t listed your business on Google, chances are, your listing is on there and it may have some old, or incorrect information on it.  You will need to first create or log into a Google account… Read more →

Adding Links to Your YouTube Videos

Creating links in your YouTube videos used to be done with “annotations” but Google did away with it as of this past May.  Reason being is, they have never worked on mobile devices, so links were never seen by mobile viewers.  As mobile viewers become more popular, the annotations editor was removed.  That means no future annotations will be available,… Read more →

Shoot into the Sun

Avoid Squintface When shooting photos outdoors, portraits or otherwise, most people have their subjects face the sun so the photo can brighten the face. The problem with this is that the sun makes people squint, so the faces are well lit, but they’re squinting into the camera. No outside photos at lunchtime It’s also a problem when the noon-day sun… Read more →

inbound marketing by hubspot

Inbound Marketing

The practice of creating quality content to pull people toward your company has been coined as Inbound Marketing by the web advertising company, HubSpot. This creates new connections which can turn strangers to your business into site visitors, which can turn into leads, which can turn into customers and eventually, promoters of your business, leading to more business. HubSpot encourages business owners and ad… Read more →

Editing a Video in Portrait Mode

Exporting to (portrait) orientation is not recommended because the TVs and monitors we watch are landscape oriented. For that reason, video streaming services like Vimeo and YouTube display portrait oriented videos by squeezing them into a landscape orientation with black space on each side.  This makes your video smaller. https://www.youtube.com/watch?v=Bt9zSfinwFA Now, I understand that there might be some reason, like you… Read more →

Get by with a little help from your friends

Everyone needs help every now and then.  No one has gotten to where they are without some assistance along the way.  Everyone has strengths and weaknesses.  When we need help, it’s natural to ask for it from those who possess strengths in certain areas where we are not so strong.  SQ Productions possesses strength in web technologies, photography and video production, and we know… Read more →

Probing before production

There’s many steps to producing a compelling video.  The very first step you take should be to ask yourself why you are making the video.  The answers to this question and the ones below will determine a lot of factors. If you selling services or a product, you’ll need to keep the length under two minutes.  Perhaps you are making a video to inspire people… Read more →

Turning negative reviews into a positive

It’s just about the time when things are running smoothly and your business starts growing rapidly when, BOOM!  It happens.  You get you first bad review.  You first reaction is get upset and begin asking yourself why.  That’s understandable, but what you must realize is it’s not a question of why…it’s a question of when.  If your business is B2C (Business To Consumer) and you find some… Read more →

How to Prevent or Reduce Email Spam

I know your pain, folks.  I’ve learned my lesson the hard way.  Below are some other options I have discovered. Using Apple Mail Per Apple’s advice.  Use the Junk filters in Apple mail under preferences.  Also, never respond to spam. Replying or clicking the “Unsubscribe” link will only generate more spam, because they now know that the email address is valid. THEN….Best… Read more →

Use a specific image for your YouTube video thumbnail

Video thumbnails are very important.  It is your video’s chance to make a first impression. Sometimes using the right video thumbnail can make a huge difference in the amount of views the video will have. Have you ever uploaded a video to YouTube and cringed at the video thumbnail that YouTube automatically chose?   Have you wished that you could designate… Read more →