Contributed by @lexieludesigner Tech innovations have made it substantially easier for people to launch websites even without extensive tech expertise. The other side of this is that increased competition in the marketplace makes it harder for websites to stand out and earn customers. Here are some actionable things you can do to help your e-commerce business thrive and double its… Read more →
Contributed by Lexie Lu On March 13, 2020, President Trump declared a national emergency. Over the next couple of weeks, businesses and schools closed. States issues stay-at-home orders. Non-essential companies everywhere scrambled to figure out how to survive in a world where they couldn’t run their stores as normal. Restaurants and entertainment venues were perhaps the hardest hit. Some states… Read more →
WordPress 5.3 “Kirk” was released on November 12, 2019, but before you download, make sure you update your server’s PHP version before upgrading. With WordPress 5.3, users and developers get even more of features and enhancements, as well as a performance boost. The new release also contains improvements related to the Site Health Tool, a brand new default theme (TwentyTwenty),… Read more →
WordPress is now currently at version 5.2.4, but when 5.0 came out in December, it was a huge update. It provided a whole new editing experience with a more consistent treatment of design as well as content. It employs a “reusable blocks” model which make new types of content much easier to find and add, all while still maintaining a… Read more →
In the film industry, a “sizzle reel” is the term given to a short highlight of the story or product. It is meant to excite the audience and leave them wanting more. It’s very similar to a movie preview. When you are marketing your services online, you want to use your social media accounts to serve as the platform for… Read more →
Make sure your business IS your business! If you’re a business owner, you need claim your business on Google My Business. Even if you haven’t listed your business on Google, chances are, your listing is on there and it may have some old, or incorrect information on it. You will need to first create or log into a Google account… Read more →
Creating links in your YouTube videos used to be done with “annotations” but Google did away with it as of this past May. Reason being is, they have never worked on mobile devices, so links were never seen by mobile viewers. As mobile viewers become more popular, the annotations editor was removed. That means no future annotations will be available,… Read more →
In short, a video producer’s job is to do exactly that…produce. The producer is the grease-man. He or she is the person that’s hiring and firing the production professionals, writing or approving scripts, and gathering other materials or talent to deliver the video’s “message”. Producers have to understand the exact idea, message, or call-to-action that the client is trying to get across to their… Read more →
When it’s time for corporate headshots or business photography, following these seven tips will increase your chances of having a successful photo session! What to wear When choosing what to wear, remember that there is no need to overdress. Select and wear clothes that make you feel comfortable and make you look and feel good. Poor-fitting clothing will be obvious… Read more →
Facebook Pages 101! Facebook has done away with the limited “business only” profile. Understandably, some people do not want a personal Facebook profile but do want a Facebook business page. Sometimes, they do have a profile and would like to appoint a third party to administer the Facebook Page, but do not feel comfortable providing their personal login credentials. Solving the second… Read more →