What is an Event Strategist? In our last blog post, we coined the term “virtual mediation”. This describes video companies handling the technical needs of virtual events. The term “event technology” has been surfacing recently as well as “event technologist”, but the latter is a bit misleading. An event technologist is described as an individual who couples the technology companies… Read more →
Category: Marketing
Now is the time…
“This great Nation will endure as it has endured, will revive and will prosper. So, first of all, let me assert my firm belief that the only thing we have to fear is fear itself.” Franklin D. Roosevelt In these uncertain times, it can be scary to move forward with anything. The worst part is the not knowing. I get it. But really,… Read more →
4 Marketing Ideas for the Fourth of July
Have your cake and eat it too! Celebrate by thinking of some celebratory offers for customers to generate new revenue this Fourth of July! Here are four simple marketing ideas to so celebrate this historic holiday and also increase sales this Fourth of July: Get Social! Offer discounts to patriotic selfies from your customers that tag your business on social media… Read more →
Sizzle on Social Media
In the film industry, a “sizzle reel” is the term given to a short highlight of the story or product. It is meant to excite the audience and leave them wanting more. It’s very similar to a movie preview. When you are marketing your services online, you want to use your social media accounts to serve as the platform for… Read more →
Is SSL worth it?
Yeah, it is! SSL stands for “Secure Sockets Layer”. It’s a virtual handshake between a web browser and a web server. It’s not mandatory to have on your web server but it has been highly recommended. In 2018, Google stated that if your website doesn’t have a security certificate, visitors will see a warning in the browser window. What is… Read more →
5 Ways to Get More Business This Spring
With St. Patrick’s, Easter, Passover and Graduations around the corner, there’s a lot of observance as Spring approaches. Let’s review four things you can do on the web to get more business during this festive season! Use WordPress to make your website responsive. Responsive websites use code that changes the layout and content displayed, depending on the device viewing the website.… Read more →
Google My Business Basics
Make sure your business IS your business! If you’re a business owner, you need claim your business on Google My Business. Even if you haven’t listed your business on Google, chances are, your listing is on there and it may have some old, or incorrect information on it. You will need to first create or log into a Google account… Read more →
3 Ways We Debugged a Pest Control Website
Guardian Termite & Pest Control, Inc. is a full service Pest Management company servicing all of Southern New Jersey. If you have a pest problem, they will customize a solution to help you solve it. They can rid you of any pest but little did they know their biggest bugs were right under their nose, lurking in their website and… Read more →
Doing for Dad
Here’s to the guy that introduced us to the wonders of our world; the men that bounced us on their laps. Here’s to the dads who taught us to throw a ball and then “suck it up and be tough” when that ball smacked us in the nose. Mothers Helping Fathers Father’s Day was first celebrated in our nation on June… Read more →
The Return of Silent Film for Social Media
The next time you are watching a horror movie and feel scared, mute the sound. It’s amazing how quickly your fear goes away. There’s no doubt that it’s the sound that affects us more than images. When the talkies came out in the 1920s, audiences and motion picture studios were skeptical, but by the early 1930s, the talkies had taken the world… Read more →