Category: Marketing

The Event Strategist

What is an Event Strategist? In our last blog post, we coined the term “virtual mediation”. This describes video companies handling the technical needs of virtual events. The term “event technology” has been surfacing recently as well as “event technologist”, but the latter is a bit misleading. An event technologist is described as an individual who couples the technology companies… Read more →

Now is the time…

“This great Nation will endure as it has endured, will revive and will prosper. So, first of all, let me assert my firm belief that the only thing we have to fear is fear itself.” Franklin D. Roosevelt In these uncertain times, it can be scary to move forward with anything. The worst part is the not knowing. I get it. But really,… Read more →

4 Marketing Ideas for the Fourth of July

Have your cake and eat it too!  Celebrate by thinking of some celebratory offers for customers to generate new revenue this Fourth of July!  Here are four simple marketing ideas to so celebrate this historic holiday and also increase sales this Fourth of July: Get Social!  Offer discounts to patriotic selfies from your customers that tag your business on social media… Read more →

5 Ways to Get More Business This Spring

With St. Patrick’s, Easter, Passover and Graduations around the corner, there’s a lot of observance as Spring approaches. Let’s review four things you can do on the web to get more business during this festive season! Use WordPress to make your website responsive. Responsive websites use code that changes the layout and content displayed, depending on the device viewing the website.… Read more →

The Return of Silent Film for Social Media

The next time you are watching a horror movie and feel scared, mute the sound.  It’s amazing how quickly your fear goes away.  There’s no doubt that it’s the sound that affects us more than images. When the talkies came out in the 1920s, audiences and motion picture studios were skeptical, but by the early 1930s, the talkies had taken the world… Read more →