Category: Marketing

branding strategies in Atlantic County

Branding Strategies to Ride the Economic Waves in Atlantic Country

Contributed by Alicia Rother There is no denying that the numbers are pretty grim as far as the Atlantic County economy for 2019 is concerned.  Equity, housing, employment and community are all down but there is one thing that you can do to help your small business ride this downturn-adopt smart branding strategies. Branding Strategies for 2019 As the 2020… Read more →

Is SSL worth it?

Yeah, it is! SSL stands for “Secure Sockets Layer”.  It’s a virtual handshake between a web browser and a web server. It’s not mandatory to have on your web server but it has been highly recommended.  Last year, Google said that your SEO would suffer without it, and in July of 2018, Google Chrome is making it official, stating that… Read more →

5 Ways to Get More Business This Spring

With St. Patrick’s, Easter, Passover and Graduations around the corner, there’s a lot of observance as Spring approaches. Let’s review four things you can do on the web to get more business during this festive season! Use WordPress to make your website responsive. Responsive websites use code that changes the layout and content displayed, depending on the device viewing the website.… Read more →

Google My Business Basics

Make sure your business IS your business! If you’re a business owner, you need claim your business on Google My Business.  Even if you haven’t listed your business on Google, chances are, your listing is on there and it may have some old, or incorrect information on it.  You will need to first create or log into a Google account… Read more →

3 Ways We Debugged a Pest Control Website

Guardian Termite & Pest Control, Inc. is a full service Pest Management company servicing all of Southern New Jersey.  If you have a pest problem, they will customize a solution to help you solve it.  They can rid you of any pest but little did they know their biggest bugs were right under their nose, lurking in their website and… Read more →

4 Marketing Ideas for the Fourth of July

Have your cake and eat it too!  Celebrate by thinking of some celebratory offers for customers to generate new revenue this Fourth of July!  Here are four simple marketing ideas to so celebrate this historic holiday and also increase sales this Fourth of July: Get Social!  Offer discounts to patriotic selfies from your customers that tag your business on social media… Read more →

Doing for Dad

Here’s to the guy that introduced us to the wonders of our world; the men that bounced us on their laps. Here’s to the dads who taught us to throw a ball and then “suck it up and be tough” when that ball smacked us in the nose. Mothers Helping Fathers Father’s Day was first celebrated in our nation on June… Read more →

The Return of Silent Film for Social Media

The next time you are watching a horror movie and feel scared, mute the sound.  It’s amazing how quickly your fear goes away.  There’s no doubt that it’s the sound that affects us more than images. When the talkies came out in the 1920s, audiences and motion picture studios were skeptical, but by the early 1930s, the talkies had taken the world… Read more →

When it’s time to change, you’ve got to rearrange.

Time to Change! In Season three of the Brady Bunch, episode sixteen (“Dough Re Mi”), Greg writes a song and reserves a recording studio for, as they called themselves, “The Brady Six”.  This was two seasons before the show jumped the shark by introducing Cousin Oliver in season five. Before they record, Peter’s voice begins to change and starts uncontrollably cracking. Peter is… Read more →

The Art of Mother’s Day

Mother’s Day is almost here! It’s time to think about what kind of specials your business can offer on your website to help your customers celebrate Mom. Gift cards, tickets, beauty, flowers, photography, makeup, lunch, brunch, and dinner are just a few things businesses can promote for Mother’s Day. What is unique about your profession that would make for a unique… Read more →