Category: Social Media

4 Marketing Ideas for the Fourth of July

Have your cake and eat it too!  Celebrate by thinking of some celebratory offers for customers to generate new revenue this Fourth of July!  Here are four simple marketing ideas to so celebrate this historic holiday and also increase sales this Fourth of July: Get Social!  Offer discounts to patriotic selfies from your customers that tag your business on social media… Read more →

Sizzle on Social Media

In the film industry, a “sizzle reel” is the term given to a short highlight of the story or product.  It is meant to excite the audience and leave them wanting more.  It’s very similar to a movie preview.  When you are marketing your services online, you want to use your social media accounts to serve as the platform for… Read more →

Is SSL worth it?

Yeah, it is! SSL stands for “Secure Sockets Layer”.  It’s a virtual handshake between a web browser and a web server. It’s not mandatory to have on your web server but it has been highly recommended.  Last year, Google said that your SEO would suffer without it, and in July of 2018, Google Chrome is making it official, stating that… Read more →

5 Ways to Get More Business This Spring

With St. Patrick’s, Easter, Passover and Graduations around the corner, there’s a lot of observance as Spring approaches. Let’s review four things you can do on the web to get more business during this festive season! Use WordPress to make your website responsive. Responsive websites use code that changes the layout and content displayed, depending on the device viewing the website.… Read more →

Google My Business Basics

Make sure your business IS your business! If you’re a business owner, you need claim your business on Google My Business.  Even if you haven’t listed your business on Google, chances are, your listing is on there and it may have some old, or incorrect information on it.  You will need to first create or log into a Google account… Read more →

Doing for Dad

Here’s to the guy that introduced us to the wonders of our world; the men that bounced us on their laps. Here’s to the dads who taught us to throw a ball and then “suck it up and be tough” when that ball smacked us in the nose. Mothers Helping Fathers Father’s Day was first celebrated in our nation on June… Read more →

The Return of Silent Film for Social Media

The next time you are watching a horror movie and feel scared, mute the sound.  It’s amazing how quickly your fear goes away.  There’s no doubt that it’s the sound that affects us more than images. When the talkies came out in the 1920s, audiences and motion picture studios were skeptical, but by the early 1930s, the talkies had taken the world… Read more →

Four Modern Ways Your Business Can Use Digital Marketing

It’s 2017 and technology is not showing any signs of slowing down! In these exponential times, there’s no excuse not to promote your business with technology. If sales could be better, consider these four ways to use digital marketing to bring in new and return business. 1. Send out new promotions! Purge the expired promotions and send out new ones? Hopefully… Read more →

Webcast to the World

Webcasting is basically broadcasting over the internet.  Popular platforms like UStream and Livestream allow you to webcast live events while watching the number of viewers in real time. These statistics are valuable as they can provide insight into your capability to sell sponsorships or commercials.  Over the years, social media and chat have been added to these stream capabilities allowing viewer to interact and share the events. YouTube has… Read more →

Administering Facebook Pages without a personal Facebook profile

Facebook Pages 101! Facebook has done away with the limited “business only” profile.  Understandably, some people do not want a personal Facebook profile but do want a Facebook business page.  Sometimes, they do have a profile and would like to appoint a third party to administer the Facebook Page, but do not feel comfortable providing their personal login credentials.  Solving the second… Read more →