Responsive Website Development
It’s easy to think that the way things are will always be, but change is good. Change reminds us that anything is possible.
We’ve changed our website three times in the past 8 years.
Why change?
The bottom line? Your growth depends on your website and brand.
As you begin to embrace the possibility of updating or changing your web presence, the first order of business is launching not just a new website, but a responsive website.
Responsive websites use code that changes the layout and content displayed, depending on the device viewing the website. Responsive websites actually become responsive to the user’s device.
Why does mobile web design matter?
Responsive websites are beginning to be favored by Google over non-responsive websites in search results on mobile devices (see our Google’s Mobile-friendly Update article). The reasons to update your website to a responsive design relate to online presence. Your online presence is your most important sales and marketing tool. It’s often the first impression people have of your organization. Your website plays a strong role in determining whether people will consider doing business with you. People are using mobile devices to access websites on a daily basis, and they care about the quality of their experience on your site.
Organizations who forget about mobile website design could be missing out on opportunities to bring about serious positive change to their businesses.
I love the Dos Equis commercials. The ads produced by the marketing firm Euro RSCG featuring Jonathan Goldsmith as “the world’s most interesting man” and narrated by Frontline’s Will Lyman, are among the most brilliant advertising campaigns I have seen in a long time. I hope my little spin helps illustrate the point of the article.
A new, responsive design is a great start. It should be built to easily allow you to keep your website updated with fresh content. Blogging to share your activity and accomplishments with your audience has become known as “Content Marketing” which we will cover in a future post.
If you would like to learn more about your current website, brand or online presence, we would be happy to offer a free consultation.
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