Employee Testimonials and the EVP

According to Wikipedia, an Employee Value Proposition (EVP) is the balance of the rewards and benefits that are received by employees in return for their performance at the workplace. Basically, it’s used to describe the characteristics and appeal of working for an organization.

We recently produced a video for Clemens Food Group, formally known as Hatfield Quality Meats. They are a large business-to-business company and consistently growing.   They came to us to help produce a video that would effectively communicate their integral core values and how they incorporate them into the company’s benefits.  We produced a 5-minute video from the day of shooting and also whittled it down to the 1-minute version below.  The 1-minute versions is meant to bring you back to watch the full version with a call-to-action.  Find out why you should always ask for a 1-minute version.

According to the Corporate Leadership Council’s research, a well-thought through and executed EVP can:

  • Improve the commitment of new hires by up to 29%
  • Reduce new hire compensation premiums by up to 50%
  • Increase the likelihood of employees acting as advocates from an average of 24% to 47%
    (Source: Talent Smoothie)

Businesses are only as good as their employees.  Their corporate culture and core values can either promote great moral amongst it’s employees or foster negativity and conflict. Businesses, especially big ones, are realizing that their success depends on the success of it’s workers.  Team members that feel like they matter to their company are more loyal and committed to the overall success of the company as a whole.  Justly, employers are making more efforts to invest in their team member’s health, family, beliefs and future.   It’s also been proven that companies who share their success with their employees have less issues with employee turnover, malcontent and theft.  Those who feel genuinely part of the company become loyal assets and integral to it’s growth.

Jonathan Ive

Apple’s Jonathan Ive was responsible for designing the look and feel of the original iPod and iPhone.

The two biggest considerations for big companies is maintaining sales through brand awareness and offering a enticing EVP.  McDonald’s, Apple, Disney and Google are successful enough in that their product now sells itself.  Finding and retaining the best and brightest will continue to keep them on top.  Who knows what Apple would have been if they never found and retained their newly appointed Chief Design Officer Jonathan Ive.

Disney lists Magic perks to it’s long list of benefits.  Apple’s EVP video in 2012 also uses well produced employee testimonials expressing the benefits of being challenged and working with people at the top of their field.  McDonalds lists educational assistance as an added benefit.  Google’s benefits page states, “We care about you AND your family” and they prove that by offering unconventional policies and programs that so take care of your family in the event of your untimely death.  For example, one Google employee shared,

“If a Googler dies, all their stock vests immediately, and on top of the (not atypical, I think?) life insurance payout, their surviving spouse continues to get half of the Googler’s salary for the next 10 years and there’s an additional $1,000/month benefit for any of the Googler’s children.”

He went on to say that his wife cried when she learned that her husband’s company would do that if something happened to him.  Now that’s investing in your employee!

Employee video testimonials are perfect compliment to an effective employee value proposition.  Social media and the internet have allowed potential hires to research the employer before applying at all.  Video is a perfect medium for finding potential team members when showing these videos on recruiting sites and social platforms like Facebook and YouTube.

Contact us if you would like to find out more about producing quality employee testimonials to compliment your EVP.


  1. Wikipedia Definition of Employee Value Proposition
  2. Google Careers
  3. What is the best Google employee perk, and why?
  4. Talent Smoothie EVP Factsheet
  5. Support beyond your imagination
  6. Mcdonalds Careers Benefits


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