Google’s Mobile-friendly Update

Is your website mobile-friendly?

It’s very simple.  As technology advances, you’ll need to make changes to your website.  The current SEO trend is to make sure your website appears as “Mobile-friendly” in organic search results. Like this:

mobile-friendly-searchOn April 21, Google began globally rolling out their mobile-friendly update, essentially boosting the rankings of mobile-friendly pages on mobile search results.  Google’s desire is not to punish those without mobile friendly sites, but to continue to provide a positive user experience to those searching Google on mobile devices.

The goal was to have searchers more easily find high-quality and relevant results where text is readable without tapping or zooming, to ensure tap targets are spaced appropriately, and to avoid unplayable content or horizontal scrolling. ~ Google

Read Google’s full “Rolling out the mobile-friendly update” blog post.

How did we do?  We took the mobile test and passed!  You can also check if your site is mobile-friendly with Google’s Mobile-Friendly Test to instantly see if your site has mobile issues.



Yay! We passed!

What does it look like if I don’t pass the mobile test?
After a few seconds of analyzation, Google let’s you know exactly what could be improved.  The site example below has text that is too small, links are too close together and there is no dedicated mobile viewport.

This website needs mobile features.

This website needs mobile features.

Is this mandatory?
No. This is for people specifically searching on mobile devices but we all know that the ratio of desktop to mobile searches is beginning to swing the other way.  You’ll still be on the web, but it’s something to think about as technology creeps forward. – Why mobile web still matters

Is my site being harmed by not mobilizing now?
It’s too soon to tell.  SEO experts are still analyzing data.  As always, good content is king.  Google states, “While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.”

Should I just do it already?
Yes 😉



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