The Loveliest Time of Year
Although the exact origins of Valentine’s Day are cloudy, we do know that on the 15th of February, the ancient Romans celebrated the feast of Lupercalia Spring Festival. As Christianity become more prevalent, the festival moved to the 14th of February, corresponding with the saint day that celebrated several early Christian martyrs with the name Valentine.
The author, philosopher, astronomer, and poet Geoffrey Chaucer first associated Valentine’s Day with romantic love when the tradition of courtly love flourished. In 18th-century England, it evolved into an occasion in which lovers expressed their love for each other by presenting flowers, offering confectionery, and sending greeting cards (known as “valentines”). Over the last century, the mass-produced Valentines Day greeting cards that we now know have replaced handwritten valentines.
Whether you like Valentine’s Day or not, many people will want to avoid the doghouse. It’s not a choice. Most will need to give a Valentine’s Day gift to the loved ones in their lives, or at least address it. This is also the time of year when people are looking for a different kind of gift, something out of the ordinary.
As a business-to-consumer business, it’s time to think about Valentine’s Day specials and offers. Restaurants can offer dinner specials. Spas can offer 2 for 1 couples services. Gift boutiques can advertise Valentine Love Baskets filled with special items. Think about the options for travel agencies, photographers, car dealerships, dentists…the list is endless. No business should miss out on offering something for Valentine’s Day.
Contact us if you need help with ideas or technology advice on how you can use your website to promote your business this Valentine’s Day.