Category: How to

Shoot into the Sun

Avoid Squintface When shooting photos outdoors, portraits or otherwise, most people have their subjects face the sun so the photo can brighten the face. The problem with this is that the sun makes people squint, so the faces are well lit, but they’re squinting into the camera. No outside photos at lunchtime It’s also a problem when the noon-day sun… Read more →

Making money can sometimes hurt your business

I used to work for Apple.  The relationship they have with their customers is more important to them than anything else.  Apple doesn’t stick their hands in your pockets every moment they can, and for good reason.   Apple turns customers into promoters because their customer service make customers feel that Apple appreciates them and their business. I experienced this one day when… Read more →

Watching YouTube Videos with Subtitles in Different Languages

Let’s say you are watching a YouTube video with another person, but you see that they are struggling to understand the language spoken in the video. I go through this every time I try to share a funny clip from Rick & Morty with my mother. Did you know that YouTube allows you to select subtitles in different languages? Follow the steps in the tutorial below!

inbound marketing by hubspot

Inbound Marketing

The practice of creating quality content to pull people toward your company has been coined as Inbound Marketing by the web advertising company, HubSpot. This creates new connections which can turn strangers to your business into site visitors, which can turn into leads, which can turn into customers and eventually, promoters of your business, leading to more business. HubSpot encourages business owners and ad… Read more →

Editing a Video in Portrait Mode

Exporting to (portrait) orientation is not recommended because the TVs and monitors we watch are landscape oriented. For that reason, video streaming services like Vimeo and YouTube display portrait oriented videos by squeezing them into a landscape orientation with black space on each side.  This makes your video smaller. https://www.youtube.com/watch?v=Bt9zSfinwFA Now, I understand that there might be some reason, like you… Read more →

Making Custom Annotations in YouTube

Video coupled with custom annotations is a marketing must.  If you want to get people to visit your website, video is an excellent medium to choose.  Uploading to YouTube is a given because that is where the eyes are.  YouTube also offers custom annotations which will allow you to make clickable links within your video.  The latest addition by YouTube is a new… Read more →

free-technology-help

Technology Help on a Tuesday

We love problem solving and providing help with technology.  We want people to enjoy their technology during these exponential times.  So it is fitting that we are proclaiming that every Tuesday shall now be referred to as TechTuesday at SQP! On TechTuesday, we will offer free technology help.  Hey!  Everyone needs help every now and then.  We didn’t get to… Read more →

Get by with a little help from your friends

Everyone needs help every now and then.  No one has gotten to where they are without some assistance along the way.  Everyone has strengths and weaknesses.  When we need help, it’s natural to ask for it from those who possess strengths in certain areas where we are not so strong.  SQ Productions possesses strength in web technologies, photography and video production, and we know… Read more →

Probing before production

There’s many steps to producing a compelling video.  The very first step you take should be to ask yourself why you are making the video.  The answers to this question and the ones below will determine a lot of factors. If you selling services or a product, you’ll need to keep the length under two minutes.  Perhaps you are making a video to inspire people… Read more →

Turning negative reviews into a positive

It’s just about the time when things are running smoothly and your business starts growing rapidly when, BOOM!  It happens.  You get you first bad review.  You first reaction is get upset and begin asking yourself why.  That’s understandable, but what you must realize is it’s not a question of why…it’s a question of when.  If your business is B2C (Business To Consumer) and you find some… Read more →