Category: Shoots

30 Years of Live Entertainment

If you have been doing something for 30 years, there’s no doubt that you’re going to be great at it.  CTO started as a singularly talented Philadelphia wedding band led by founder Carmen Tomassetti in 1987.  Thirty years and over 10,000 events later, they have become one of the best resources for full-service event entertainment in the nation, providing music to the Northeastern… Read more →

Webcast to the World

Webcasting is basically broadcasting over the internet.  Popular platforms like UStream and Livestream allow you to webcast live events while watching the number of viewers in real time. These statistics are valuable as they can provide insight into your capability to sell sponsorships or commercials.  Over the years, social media and chat have been added to these stream capabilities allowing viewer to interact and share the events. YouTube has… Read more →

An Unorthodox Edit

In short, a video producer’s job is to do exactly that…produce.  The producer is the grease-man.  He or she is the person that’s hiring and firing the production professionals, writing or approving scripts, and gathering other materials or talent to deliver the video’s “message”.  Producers have to understand the exact idea, message or call-to-action that the client is trying to get across to their… Read more →

Employee Testimonials and the EVP

According to Wikipedia, an Employee Value Proposition (EVP) is the balance of the rewards and benefits that are received by employees in return for their performance at the workplace. Basically, it’s used to describe the characteristics and appeal of working for an organization. We recently produced a video for Clemens Food Group, formally known as Hatfield Quality Meats. They are a… Read more →

Foobooz After Dark, Food for Shots.

In the Fall of last year, I received a phone call from my younger brother Alex.  He asks if I can take photos of a pop-up dinner that he is arranging.  Pop-up dinners are one-time food events that offer guests an exciting dining experience.  A culinary journey, if you will. They are usually held in unexpected locations, offer personal interactions with the chef, and… Read more →

The shore starts in Somers Point, NJ

Who knew there was such a cute and quaint seaside town so close to us?  What impressed us most about Somers Point is that they have everything and it’s only minutes away from each other. In one day, you can go for a run on a beautiful scenic bridge, walk on the beach, go shopping, then catch a summer movie,… Read more →

Andorra Life takes us back 15,000 years

It’s funny that no matter how much technology pushes us forward, as a society, we have to look back 15,000 years to not just increase our longevity, but also our quality of life.  Producing this video was truly an eye-opening experience.   Andorra Life formulates and manufactures the premium quality vitamin and food supplements and distributes primarily through affiliated online and… Read more →