Category: Social Media

inbound marketing by hubspot

Inbound Marketing

The practice of creating quality content to pull people toward your company has been coined as Inbound Marketing by the web advertising company, HubSpot. This creates new connections which can turn strangers to your business into site visitors, which can turn into leads, which can turn into customers and eventually, promoters of your business, leading to more business. HubSpot encourages business owners and ad… Read more →

Valentine’s Day – The Loveliest Time of Year

The Loveliest Time of Year Although the exact origins of Valentine’s Day are cloudy, we do know that on the 15th of February, the ancient Romans celebrated the feast of Lupercalia Spring Festival. As Christianity become more prevalent, the festival moved to the 14th of February, corresponding with the saint day that celebrated several early Christian martyrs with the name… Read more →

Employee Testimonials and the EVP

According to Wikipedia, an Employee Value Proposition (EVP) is the balance of the rewards and benefits that are received by employees in return for their performance at the workplace. Basically, it’s used to describe the characteristics and appeal of working for an organization. We recently produced a video for Clemens Food Group, formally known as Hatfield Quality Meats. They are a… Read more →

Making Custom Annotations in YouTube

Video coupled with custom annotations is a marketing must.  If you want to get people to visit your website, video is an excellent medium to choose.  Uploading to YouTube is a given because that is where the eyes are.  YouTube also offers custom annotations which will allow you to make clickable links within your video.  The latest addition by YouTube is a new… Read more →

free-technology-help

Technology Help on a Tuesday

We love problem solving and providing help with technology.  We want people to enjoy their technology during these exponential times.  So it is fitting that we are proclaiming that every Tuesday shall now be referred to as TechTuesday at SQP! On TechTuesday, we will offer free technology help.  Hey!  Everyone needs help every now and then.  We didn’t get to… Read more →

Get by with a little help from your friends

Everyone needs help every now and then.  No one has gotten to where they are without some assistance along the way.  Everyone has strengths and weaknesses.  When we need help, it’s natural to ask for it from those who possess strengths in certain areas where we are not so strong.  SQ Productions possesses strength in web technologies, photography and video production, and we know… Read more →

Turning negative reviews into a positive

It’s just about the time when things are running smoothly and your business starts growing rapidly when, BOOM!  It happens.  You get you first bad review.  You first reaction is get upset and begin asking yourself why.  That’s understandable, but what you must realize is it’s not a question of why…it’s a question of when.  If your business is B2C (Business To Consumer) and you find some… Read more →

Ads in Motion…Facebook’s Video and Carousel Ads

Recently, you may have learned about a new product or service by viewing a video or carousel ad on Facebook.  The purpose of these visually appealing ads is to grab your eye and bring your business to life. Statistics have proven that images, especially video, increase conversion by 46%. Let’s face it…it’s working. Statistics have proven that images, especially video, increase conversion by 46%.… Read more →

Ask for the 1-minute version

When you are thinking of your final video project, remember that separate segments from your video can be isolated as a stand-alone video, or longer video projects can be edited down to 1-minute for marketing purposes.  Delivering both versions of a project is easy and adds minimal editing time. 1-minute videos are great for sales and social media platforms.  Facebook, Twitter… Read more →