Author: SQ Productions

Making money can sometimes hurt your business

I used to work for Apple.  The relationship they have with their customers is more important to them than anything else.  Apple doesn’t stick their hands in your pockets every moment they can, and for good reason.   Apple turns customers into promoters because their customer service make customers feel that Apple appreciates them and their business. I experienced this one day when… Read more →

Watching YouTube Videos with Subtitles in Different Languages

Let’s say you are watching a YouTube video with another person, but you see that they are struggling to understand the language spoken in the video. I go through this every time I try to share a funny clip from Rick & Morty with my mother. Did you know that YouTube allows you to select subtitles in different languages? Follow the steps in the tutorial below!

inbound marketing by hubspot

Inbound Marketing

The practice of creating quality content to pull people toward your company has been coined as Inbound Marketing by the web advertising company, HubSpot. This creates new connections which can turn strangers to your business into site visitors, which can turn into leads, which can turn into customers and eventually, promoters of your business, leading to more business. HubSpot encourages business owners and ad… Read more →

Editing a Video in Portrait Mode

Exporting to (portrait) orientation is not recommended because the TVs and monitors we watch are landscape oriented. For that reason, video streaming services like Vimeo and YouTube display portrait oriented videos by squeezing them into a landscape orientation with black space on each side.  This makes your video smaller. https://www.youtube.com/watch?v=Bt9zSfinwFA Now, I understand that there might be some reason, like you… Read more →

Valentine’s Day – The Loveliest Time of Year

The Loveliest Time of Year Although the exact origins of Valentine’s Day are cloudy, we do know that on the 15th of February, the ancient Romans celebrated the feast of Lupercalia Spring Festival. As Christianity become more prevalent, the festival moved to the 14th of February, corresponding with the saint day that celebrated several early Christian martyrs with the name… Read more →

A Delicious Before & After

Your Non-Competitive Quality On the way to the Jersey shore on Route 206, as you ride through Tabernacle, you’ll eventually pass Upper Crust Pizza & Italian Restaurant.  They’ve been a family operated business since 1987. Their website was getting dated and they wanted to be able to upgrade the design to a more modern feel.  It also needed to be responsive to mobile devices and… Read more →

Employee Testimonials and the EVP

According to Wikipedia, an Employee Value Proposition (EVP) is the balance of the rewards and benefits that are received by employees in return for their performance at the workplace. Basically, it’s used to describe the characteristics and appeal of working for an organization. We recently produced a video for Clemens Food Group, formally known as Hatfield Quality Meats. They are a… Read more →

Making Custom Annotations in YouTube

Video coupled with custom annotations is a marketing must.  If you want to get people to visit your website, video is an excellent medium to choose.  Uploading to YouTube is a given because that is where the eyes are.  YouTube also offers custom annotations which will allow you to make clickable links within your video.  The latest addition by YouTube is a new… Read more →

We’re singing about painless dentistry

The Dental Comfort Zone in Bensalem, PA is known for it’s painless dentist techniques.  Dr. Gordon and his staff take dental fear very seriously and have pioneered techniques to help people reduce their dental anxiety and fears.  They also offer botox injections making their practice a one-stop-shop for attaining a great smile and reducing wrinkles! We manage their website, produce videos for their website and… Read more →