Your website doesn’t have a name. It’s just a bunch of files that make up the structure of your website. Domain names are web addresses used to communicate on the Internet. Once you register an available domain name, you can use it as your website address or as an email address. Your domain name must be pointed to where your… Read more →
Webcasting is basically broadcasting over the internet. Popular platforms like UStream and Livestream allow you to webcast live events while watching the number of viewers in real time. These statistics are valuable as they can provide insight into your capability to sell sponsorships or commercials. Over the years, social media and chat have been added to these stream capabilities allowing viewer to interact and share the events. YouTube has… Read more →
Website are becoming less and less static with the rise of HTML5. Developers are adding more digital elements like animation for a more robust user experience. Video backgrounds are at the forefront of this current trend and many well-known companies have already taken advantage of it. Some sites employ large background videos to suggest the message and feeling of the brand. Others show… Read more →
If you are going to sell a product or service online, video is an absolute must. Keeping the pitch short when you’re selling is always a good rule. Our research has discovered that the average viewer’s attention span lasts an average of 55 seconds. Enter The Explainer video!
Explainer videos, as they have come to be known, are short, fast-paced, informative videos that state the video message with creative animation and text. Explainer videos should be entertaining, energetic and fun to watch so as to capture and retain the attention of the viewer. Stats have shown that pages with explainer videos have higher conversion rates.
We recently completed one for a company called Patriot Consulting which specialized in Enterprise contract staffing. They supply large companies with offshore consulting teams with focus on project leadership, business transformation, and data analytics. Finding and building an qualified offshore team is a challenge. Patriot Consulting has streamlined the process for their clients and makes it easier, faster and less-costly to find, hire and implement their off-shore team members.
Although I have explained their services in a couple sentences, you will find the explainer video we produced for them to be more entertaining and descriptive.
Explainer videos are perfect for social media campaigns and video advertising. If you want to teach, inform, educate, or inspire, The Explainer video is a perfect solution.
In short, a video producer’s job is to do exactly that…produce. The producer is the grease-man. He or she is the person that’s hiring and firing the production professionals, writing or approving scripts, and gathering other materials or talent to deliver the video’s “message”. Producers have to understand the exact idea, message, or call-to-action that the client is trying to get across to their… Read more →
When it’s time for corporate headshots or business photography, following these seven tips will increase your chances of having a successful photo session! What to wear When choosing what to wear, remember that there is no need to overdress. Select and wear clothes that make you feel comfortable and make you look and feel good. Poor-fitting clothing will be obvious… Read more →
Facebook Pages 101! Facebook has done away with the limited “business only” profile. Understandably, some people do not want a personal Facebook profile but do want a Facebook business page. Sometimes, they do have a profile and would like to appoint a third party to administer the Facebook Page, but do not feel comfortable providing their personal login credentials. Solving the second… Read more →
Whether you are starting a business, a blog, or a non-profit organization, there will come a time when you will need a website. This means you’ll need to have it designed and developed. In addition, there are a few more things that you will need to consider. Ask yourself these ten questions before you start so you can provide your website designer… Read more →
Mom. She’s the woman who brought you into this world. You have to respect that. If you were fortunate enough to have the same woman raise you into a responsible adult, she was an extraordinary woman and you will always be in her debt. Only when you become a parent will you truly understand how much your mother loved you, even if… Read more →
Avoid Squintface When shooting photos outdoors, portraits or otherwise, most people have their subjects face the sun so the photo can brighten the face. The problem with this is that the sun makes people squint, so the faces are well lit, but they’re squinting into the camera. No outside photos at lunchtime It’s also a problem when the noon-day sun… Read more →