Category: Video

Life in a Cabaret

The art of cabaret performance is a very intimate one.  It’s distinctly different from musical theatre, or a concert in that the performer is only a few feet from the audience in a very intimate setting. The word and descriptions of cabaret are derived from the French word meaning “wine cellar” to describe the small room where this form of entertainment… Read more →

Smile! The Future of Periodontics is Here!

A recent shoot at South Jersey Periodontics & Dental Implants has proved that many more people will be smiling bigger and brighter much sooner.  Board Certified Periodontist Dr. Daniel Kubikian is a graduate of the University of Pennsylvania and Diplomate of the American Board of Periodontology.  He is also a Assistant Clinical Professor in Department of Periodontics at The University of Pennsylvania and a featured… Read more →

30 Years of Live Entertainment

If you have been doing something for 30 years, there’s no doubt that you’re going to be great at it.  CTO started as a singularly talented Philadelphia wedding band led by founder Carmen Tomassetti in 1987.  Thirty years and over 10,000 events later, they have become one of the best resources for full-service event entertainment in the nation, providing music to the Northeastern… Read more →

Webcast to the World

Webcasting is basically broadcasting over the internet.  Popular platforms like UStream and Livestream allow you to webcast live events while watching the number of viewers in real time. These statistics are valuable as they can provide insight into your capability to sell sponsorships or commercials.  Over the years, social media and chat have been added to these stream capabilities allowing viewer to interact and share the events. YouTube has… Read more →

video backgrounds

Video Backgrounds

Website are becoming less and less static with the rise of HTML5.  Developers are adding more digital elements like animation for a more robust user experience.  Video backgrounds are at the forefront of this current trend and many well-known companies have already taken advantage of it.  Some sites employ large background videos to suggest the message and feeling of the brand.  Others show… Read more →

The Explainer Video

If you are going to sell a product or service online, video is an absolute must.  Keeping the pitch short when you’re selling is always a good rule.  Our research has discovered that the average viewer’s attention span lasts an average of 55 seconds.  Enter The Explainer video!

Explainer videos, as they have come to be known, are short, fast-paced, informative videos that state the video message with creative animation and text. Explainer videos should be entertaining, energetic and fun to watch so as to capture and retain the attention of the viewer.  Stats have shown that pages with explainer videos have higher conversion rates.

We recently completed one for a company called Patriot Consulting which specialized in Enterprise contract staffing.  They supply large companies with offshore consulting teams with focus on project leadership, business transformation, and data analytics.  Finding and building an qualified offshore team is a challenge.  Patriot Consulting has streamlined the process for their clients and makes it easier, faster and less-costly to find, hire and implement their off-shore team members.

Although I have explained their services in a couple sentences, you will find the explainer video we produced for them to be more entertaining and descriptive.

Explainer videos are perfect for social media campaigns and video advertising.  If you want to teach, inform, educate, or inspire, The Explainer video is a perfect solution.

An Unorthodox Edit

In short, a video producer’s job is to do exactly that…produce.  The producer is the grease-man.  He or she is the person that’s hiring and firing the production professionals, writing or approving scripts, and gathering other materials or talent to deliver the video’s “message”.  Producers have to understand the exact idea, message or call-to-action that the client is trying to get across to their… Read more →

Making money can sometimes hurt your business

I used to work for Apple.  The relationship they have with their customers is more important to them than anything else.  Apple doesn’t stick their hands in your pockets every moment they can, and for good reason.   Apple turns customers into promoters because their customer service make customers feel that Apple appreciates them and their business. I experienced this one day when… Read more →

Editing a Video in Portrait Mode

Exporting to (portrait) orientation is not recommended because the TVs and monitors we watch are landscape oriented. For that reason, video streaming services like Vimeo and YouTube display portrait oriented videos by squeezing them into a landscape orientation with black space on each side.  This makes your video smaller. https://www.youtube.com/watch?v=Bt9zSfinwFA Now, I understand that there might be some reason, like you… Read more →

Employee Testimonials and the EVP

According to Wikipedia, an Employee Value Proposition (EVP) is the balance of the rewards and benefits that are received by employees in return for their performance at the workplace. Basically, it’s used to describe the characteristics and appeal of working for an organization. We recently produced a video for Clemens Food Group, formally known as Hatfield Quality Meats. They are a… Read more →