Category: Marketing

When it’s time to change, you’ve got to rearrange.

Time to Change! In Season three of the Brady Bunch, episode sixteen (“Dough Re Mi”), Greg writes a song and reserves a recording studio for, as they called themselves, “The Brady Six”.  This was two seasons before the show jumped the shark by introducing Cousin Oliver in season five. Before they record, Peter’s voice begins to change and starts uncontrollably cracking. Peter is… Read more →

The Art of Mother’s Day

Mother’s Day is almost here! It’s time to think about what kind of specials your business can offer on your website to help your customers celebrate Mom. Gift cards, tickets, beauty, flowers, photography, makeup, lunch, brunch, and dinner are just a few things businesses can promote for Mother’s Day. What is unique about your profession that would make for a unique… Read more →

Four Modern Ways Your Business Can Use Digital Marketing

It’s 2017 and technology is not showing any signs of slowing down! In these exponential times, there’s no excuse not to promote your business with technology. If sales could be better, consider these four ways to use digital marketing to bring in new and return business. 1. Send out new promotions! Purge the expired promotions and send out new ones? Hopefully,… Read more →

video backgrounds

Video Backgrounds

Website are becoming less and less static with the rise of HTML5.  Developers are adding more digital elements like animation for a more robust user experience.  Video backgrounds are at the forefront of this current trend and many well-known companies have already taken advantage of it.  Some sites employ large background videos to suggest the message and feeling of the brand.  Others show… Read more →

The Explainer Video

If you are going to sell a product or service online, video is an absolute must.  Keeping the pitch short when you’re selling is always a good rule.  Our research has discovered that the average viewer’s attention span lasts an average of 55 seconds.  Enter The Explainer video!

Explainer videos, as they have come to be known, are short, fast-paced, informative videos that state the video message with creative animation and text. Explainer videos should be entertaining, energetic and fun to watch so as to capture and retain the attention of the viewer.  Stats have shown that pages with explainer videos have higher conversion rates.

We recently completed one for a company called Patriot Consulting which specialized in Enterprise contract staffing.  They supply large companies with offshore consulting teams with focus on project leadership, business transformation, and data analytics.  Finding and building an qualified offshore team is a challenge.  Patriot Consulting has streamlined the process for their clients and makes it easier, faster and less-costly to find, hire and implement their off-shore team members.

Although I have explained their services in a couple sentences, you will find the explainer video we produced for them to be more entertaining and descriptive.

Explainer videos are perfect for social media campaigns and video advertising.  If you want to teach, inform, educate, or inspire, The Explainer video is a perfect solution.

Administering Facebook Pages without a personal Facebook profile

Facebook Pages 101! Facebook has done away with the limited “business only” profile.  Understandably, some people do not want a personal Facebook profile but do want a Facebook business page.  Sometimes, they do have a profile and would like to appoint a third party to administer the Facebook Page, but do not feel comfortable providing their personal login credentials.  Solving the second… Read more →

inbound marketing by hubspot

Inbound Marketing

The practice of creating quality content to pull people toward your company has been coined as Inbound Marketing by the web advertising company, HubSpot. This creates new connections which can turn strangers to your business into site visitors, which can turn into leads, which can turn into customers and eventually, promoters of your business, leading to more business. HubSpot encourages business owners and ad… Read more →

Valentine’s Day – The Loveliest Time of Year

The Loveliest Time of Year Although the exact origins of Valentine’s Day are cloudy, we do know that on the 15th of February, the ancient Romans celebrated the feast of Lupercalia Spring Festival. As Christianity become more prevalent, the festival moved to the 14th of February, corresponding with the saint day that celebrated several early Christian martyrs with the name… Read more →

Employee Testimonials and the EVP

According to Wikipedia, an Employee Value Proposition (EVP) is the balance of the rewards and benefits that are received by employees in return for their performance at the workplace. Basically, it’s used to describe the characteristics and appeal of working for an organization. We recently produced a video for Clemens Food Group, formally known as Hatfield Quality Meats. They are a… Read more →

Making Custom Annotations in YouTube

Video coupled with custom annotations is a marketing must.  If you want to get people to visit your website, video is an excellent medium to choose.  Uploading to YouTube is a given because that is where the eyes are.  YouTube also offers custom annotations which will allow you to make clickable links within your video.  The latest addition by YouTube is a new… Read more →